CANAM acts as a representative body for all conservancies and its objectives are, inter alia, the following: 1. To represent as many properly established conservancies as possible in Namibia and to act as the coordinating body of these conservancies. 2. To liaise and endeavor to cooperate with the relevant authorities for the establishment, recognition and enforcement of legal implications in respect of conservancies and conservation in general in Namibia. 3. To actively encourage members to generate the interest and active participation of landowners, bona fide land occupiers and their employees in the conservation of fauna and the environment in general. 4. To encourage and coordinate research and projects in respect of natural resource management. 5. To protect, regulate and improve the quality of the total environment. 6. To facilitate and coordinate development of a marketing strategy and conservancies. 7. To create awareness, both locally and internationally of the objectives and activities of CANAM. 8. To raise funds for the promotion and implementation of the objectives of CANAM. From CANAM website