Transform Africa works in the best possible way to influence a lasting change throughout the countries of Africa - it focuses on understanding local contexts and dealing with the long-held, diverse and embedded cultural beliefs, practices and values of African communities. Thorough research is conducted in order to gain the necessary knowledge and expertise to address the concerns of these communities and relied upon to influence the charity's projects and policies. The projects are aimed at improving the effectiveness of African businesses and community services in order to support and encourage them in their work so that they can best provide for their local community. Working within a community is paramount to both our charity policies and our fundraising, therefore raising money for Transform Africa in the UK is done predominantly in association with individuals, schools and businesses from our local community.