Malindi District Cultural Association (MADCA) is a non-political community Based Organisation (CBO) duly registered with the Department of Social Services in Kenya with a principle objective of promoting culture and cultural activities.
 
Description
The Principal Objective is to revive Culture and Cultural activities.
Co-objectives include inter alia:-
-To trace the History of Indigenous Coastal Communities.
-To establish protect and promote historical/ cultural sites for posterity.
-To protect traditional environment encourage and promote sound Eco-practices amongst the coastal communities.
-To promote and market traditional arts and craft products in order to alleviate or eradicate poverty amongst its members.
-To create public awareness of the prevalence of HIV/AIDS through song and dance.
-To assist HIV/AIDS affected and infected people.
-To assist, promote and market traditional Music in order to better the livelihood of traditional artists.
-To promote and market cultural tourism as an alternative package apart from the beach attraction and game parks.
-To develop promote and market cultural festival and positive ethnic diversity.
-To promote and protect positive, cultural values to create positive and responsible citizenry.
-To use History and culture to unit communities in the coastal region and else where in the Republic of Kenya.
-To create partnerships with other organizations with similar objectives.
-To promote education and improve educational standards based on positive social values in the Region.