The Centre for International Market Access (CIMA) is the marketing arm of Kenya Gatsby Trust (KGT). Whose main objective is to promote the development and marketing of Fair Trade and environmentally friendly products from the micro and small enterprises (MSEs).
The Products are all handmade by various groups and co-operative societies in Kenya, that they deal with. CIMA has designed and successfully tested a product design development process that involves trend sheets interpretation and storyboard development with close guidance and supervision by the associate designers.
The producer groups have had their capacity built to manage the production process in a sustainable manner. This is all done to ensure maximum satisfaction to the customer.
CIMA's Mission is to facilitate market access for Micro and Small enterprises for poverty eradication and wealth creation, while their vision is to have a just and equitable society where citizens engage in sustainable economic activities in a socially and environmentally responsible manner.
CIMA works with a team of highly dynamic designers to ensure the products continually satisfy market needs and trends.
KGT's current programme is to facilitate access and sustainability of markets for Kenyan products through an approach based upon three linked programmatic areas comprising Business Development Services (BDS), specialized Micro Finance Services and Technology development and transfer. In addition to these three programmatic areas, KGT provides Project Management Services for donor funded projects.
Activities under BDS are classified under three divisions one of which is Fair Trade Promotion, Policy and Advocacy. Every purchase made for CIMA will see many poor communities improve their incomes and livelihoods.