Farmers Own was established in 1997 and works with groups of poverty stricken subsistence farmers in Kenya to help them eradicate their poverty by Fair Trade business developments. Markets for crops and derivatives are identified which can be grown by the farmers. Organized groups are encouraged into growing and crop assembly with integrated quality control elements. In compliance with a Fair Trade supply contract, Farmers Own collects the produce and sells on in the market, paying the farmers the optimum market price. The system optimizes for benefits to farmers, as Farmers Own deducts 15% towards its costs and the actual for long haulage, with the producers getting the remainder in a farm gate and bonus arrangement, In a recent season itinerant brokers with dubious scales were paying for 100 kg $10 while from Farmers Own they received $15, a Fair Trade indeed, with contracted stability. Farmers Own trains and helps the poor to organize and manage their business affairs through creation of informal Farmers Action Associations with the intention of gaining private company status at the end of a five year timeline. Most of the poor are rural based people who access land and depend upon their husbandry skills for survival. Volume opportunities exist for many food and industrial products Mission for Farmers Own is to provide Fair Trade market services to eradicate poverty. They achieve this by identifying market opportunity and bring large groups such as Farmers Action Associations of about 500 actives, into the supply line by providing supply contracts for agricultural crops. The Farmers Own vision extends forward ten years and includes development of Fair Trade brand and a portfolio of raw materials and processed products sold profitably in the domestic and foreign markets. Some 80 per cent of people throughout the Third World are peasant farmers growing subsistence crops and living below the poverty line of $1 per day. In the same countries, using the same soil, climate and labor forces, and growing the same crops, big companies have made horticulture a multi-million dollar industry. Peasant farmers can grow equally superb organic food, but they lack the resources and knowledge to combine and sell their products to generate secure and fair cash incomes. Farmers Own removes that obstacle, and mobilizes thousands of small farmers as a powerful commercial and economic force. Farmers Own gives farmers a structure to start their own group initiatives, helps them select the most viable cash crops, provides field support to ensure maximum quality and productivity, helps co-ordinate inputs and transport, negotiates fair trade deals on their behalf, and delivers the cash to the farmers_ own hands. Farmers Own tries to supply what consumers want, to business interests and to bringing thousands of the poor from a wilderness into a stable business environment that takes them from poverty and a wilderness into a decent livelihood. For Farmers Own achieving their objectives is the role model to show the only way to eradicate poverty. Achieving is a win win situation for business and the poor.