Purpose
We exist to transform the lives and livelihoods of our people socially and economically by availing them modern, inclusive financial services that maximize their opportunities.
 
Our Vision
To be the champion of the socio-economic prosperity of the people of Africa.
 
Mission Statement
We offer inclusive, customer focused financial services that socially and economically empower our clients and other stakeholders.

Positioning Statement
Equity provides Inclusive Financial Services that transform livelihoods, give dignity and expand opportunities.