Farmers Pride was established to provide smallholder farmers in marginalized regions with timely and relevant quality farm inputs and services like seeds, fertilizers, agro chemicals, Animal feeds and soil testing at affordable prices through franchise model of agro dealers. Smallholder farmers are the backbone of Africa economy. Yet, most farmers struggle to access quality agricultural inputs and services. Farmers Pride is changing that through its comprehensive franchise model of agro dealers and a commitment to generating value for smallholder farmers, agro dealers and their families.