The Uganda Safari Company is a family business, run by people with a true love and affinity for this country, its people and its natural resources. The Uganda Safari Company has gone through a number of transformations before becoming what it is now. Originally it all began in Canada in 1991, when newlyweds Jonathan and Pamela Wright started up a business to develop an eco-lodge in Newfoundland, on the shores of the Atlantic Ocean. The company was called Green Wilderness Group, but in an interesting turn of events the business took them further afield to Africa, Jonathan's birthplace. Uganda Safari Co. started with a low-impact environmentally sensitive safari lodge in the middle of the Semliki Valley Wildlife Reserve (formerly the Toro Game Reserve) in Western Uganda. As this area had been terribly poached during Uganda's troubled years, this project needed concerted conservation efforts. The Green Wilderness Group raised donations to help save the wildlife reserve.