Shuuku started as a result of PSDP/GOU/UNDP initiative as a way towards poverty eradiction through rural savings mobilization and capital formation among the poor. It's mission is to eradicate poverty through savings moblization and capital formation among the poor. Challenges include insufficient capital, governance, cost of capital, legal framework, copetition from formal financial intermediaries and donor driven NGOs, literacy levels of the beneficiaries, as well as existing poor savings and credit cultures. Information hosted on: www.mixmarket.org