Responsible Tourism Tanzania (RTTZ) is a non-profit organization that will encourage and promote a more sustainable tourism industry within Tanzania. RTTZ has been registered in 2012 as a trusteeship with a governance base that includes the key stakeholders within the tourism industry. RTTZ will provide various services or functions to support the tourism industry to manage their business in a sustainable manner; these include providing internationally accepted standards and guidelines, an auditing and evaluation process that will help guide the tourism venture to improving their actions and the product accompanied with a certification scheme that recognizes the tourism organizations efforts and successes.   RTTZ will also be a key partner to develop the suitable regulatory environment by engaging in lobbying and advocacy on responsible tourism practices and favorable policies. The subscribers will be provided with support and training to enable the tourism enterprises to understand and act according to the principles of a sustainable management. RTTZ will further support responsible tourism in Tanzania by promoting both the principles of RTTZ and the tourism products that are compliant to the international market.