Promotion of Rural Initiative and Development Enterprises Limited (PRIDE Tanzania) is a micro finance institution involved in the provision of credit to small and micro entrepreneurs in Tanzania. It started its operations in January 1994 with its first branch and head office in Arusha. The operations started first on a two-year pilot phase running from September 1993 to August 1995 involving three branches in Arusha, Tanga and Dar es Salaam. After the successful completion of the two-year pilot phase a five-year expansion phase was approved. The second phase had its main goal stated as to expand the programme to a network of 25 branches serving 30,000 clients and attain operational sustainability in its fifth year.