Nowadays, there are few tourism companies that do not have a grandiose claim to conservation and community development achievements. Understandably, marketing is a sometimes rosy interpretation of the actual mission of a company. If one abstracts from some - often smaller scale - positive examples, it is very fair to say that the industry as a whole still has a lot to do to substantiate its claim to fame.
Asilia aspires to be a truly leading company in the industry when it comes to responsible tourism and its impact on conservation and community development. Not leading in terms of its marketing talk, but rather leading in terms of how we behave. Just to be clear: Asilia is a commercial organization; however one with a sincere and strongly developed "eco" agenda. We believe that a conservation and community development will actually be crucial for our long term success, but only if we do it really well and move beyond marketing and window dressing. We are working hard to achieve our aspiration to actually be a leading responsible tourism company. We owe it to our staff and to our shareholders to build a healthy commercial enterprise and the same groups have actively subscribed to this part of our mission.