The main areas of focus are provision of clean drinking water, provision of health care, building of creches and orphanages.
 
Pride 'n' Purpose installed two boreholes at Dumphries, which now provide clean drinking water to the community. It has teamed up with Ndlovu Medical Trust in building the much-needed Bhubezi Aids Awareness Clinic within the Dumphries community.
 
The organization provides crèches, schools and orphanages with food parcels. It has been able to help renovate and build two crèches ensuring that these children have a humane environment in which to spend their formative years, and build four orphans homes for children who have lost their parents to AIDS.
 
We believe that people are most effectively helped if they are empowered to help themselves. Our aim is to therefore work with and not for the people.