"Monthly newsletter.Life in Balance recognises the need for a new trend in communication and a product offering real value that bridges the gap and allows a creative meeting between those who have already embraced a sustainable, green lifestyle and those considering it, but require information to suit their social, cultural and economic needs. More and more mainstream consumers, too, recognise the need for lifestyles beneficial to themselves and the environment, realising that these are interdependent.
 
Modern lifestyles demand solutions that are neither time-consuming nor burdensome and the overwhelming amount of information available is often overly wordy or too technical