The Mission of the Heiveld Co-operative is to produce and market the finest organic rooibos tea at fair prices on behalf of our members and thereby create a better life for small-scale farmers and other members of our community. We will achieve this by establishing long-term trading relationships with fair trading organisations and promoting sustainable production and harvesting of organic and wild rooibos tea. Local packaging of rooibos tea by members of our community will create job opportunities and will add value to our product.