label for sustainability and poverty reduction. Fairtrade Label South Africa (FLSA) is the local Marketing Organisation for Fairtrade. Established in 2009 as associate member of Fairtrade International (www.fairtrade.net), FLSA is the first organisation to promote Fairtrade in a producing country and is thus a pioneer in the marketing of Fairtrade products in the South. Fairtrade is the most recognised and trusted ethical certification system for agriculture in the world