The BMW SEED Programme was initiated in 1996. It is aimed at:
• awakening in our youngsters an interest in the environment
• fostering a spirit of community involvement
• changing the behaviour patterns of the participants towards their environment
• developing a personal value system relevant to the new technological age we live in reawakening consciousness of life quality
• empowering both the schools and the communities in enhancing their quality of life
• providing the skill to identify and achieve personal goals
• teaching life skills such as gathering information, planning, evaluation, goal setting, which stay useful to the pupils for the rest of their lives.
 
Schools as part of the community that choose follow the path of environmental awareness and achieve a change of behaviour patterns towards their environment, benefit from an educated future generation that will not allow anyone to spoil limited resources and/or accept a reduction of life standards and quality. This new future generation will be aware that a healthy environment is a human right.
 
It started with a pilot study of 8 schools and has grown to 48 flourishing projects in the Greater Tshwane Metropole in Gauteng and the Nelspruit area in Mpumalanga.
 
Part of the strength of the programme lies in the sense of partnership between the participating schools, knowledge is freely shared, not only with the partner schools, but with any school or organisation that needs it, nationally and internationally.