AMWA started in 2000 as a retail outlet showcasing selected South African products as well as traditional artifacts from all over Africa. Having been in manufacturing for many years as well as strong designers, Lindy and Solly decided to open a workshop which would enable them to design and produce original products to their exacting standards AMWA meaning confluence in a Bushmen dialect is symbolic of the coming together of African creativity, commercial viability and social responsibility. It is a design and manufacturing workshop based in Knysna, South Africa, the workshop was opened to create and design and have the flexibility to manufacture for their own products, such as scatter cushions, placemats, ottomans, throws, table runners, bags, belts, purses etc. The focus for opening their own workshop was to ensure a meaningful employment to the community around and support economically disadvantaged people in the area Their mission as Fair Traders, they endeavour to operate in such a way as to ensure an equitable and ethical relationship with all stakeholders, they aim to ensure the profitability of the organization in a transparent and sustainable way for the benefit of all stakeholders, by conducting the business in a professional and ethical manner. Their products are all produced by hand, using natural materials with environmental sustainability firmly in mind. They use a variety of traditional African textiles together with 100% cotton bases as well as natural suedes. The three main African textiles used are Bogolan cloth, Kuba cloth and Shoowa cloth As original designers they are constantly creating new products for both the local and export markets. Fair Trading and environmental responsibility are integral parts of the manufacture and marketing of their product. Their products reflect their commitment to exploring the synergies that result from the confluence of Africa's rich traditional heritage and contemporary influences.