Most artists in Rwanda have a difficult time accessing the local market. They either miss out on the growing tourist market completely or are forced to use a middleman to whom they pay a large percentage of their profits. Historically, there has been no space through which Rwandan artisans can directly access clientele. Rwanda Fair Trade Artisan's Association addresses this reality by providing access to market. Nziza means beautiful. Rwanda Nziza was chosen as the name for the association as it captures the essence not only of the high quality handicrafts made but also of the artisans who make them.