Our goal is to link tourism and conservation with an economic rationale that will act as an incentive for local communities around national parks, who suffer the cost of park existence, to not just tolerate, but proactively protect the park. To this end we donate 20% of our profits to special programs within the local communities surrounding the parks. Since 2004, we have been able to see a dynamic change of community behavior change towards conservation of natural resources and their engagement in tourism business that increase not only conservation linkages but inspires the spirit of entrepreneurship in their local community.